EVERYTHING PRINTED TO ORDER
ORGANIC COTTON AND RECYCLED POLYESTER
NON-TOXIC PRINT INKS
NO PLASTIC PACKAGING
Inspired by #freethenipple, #freethevirtualtee is a campaign that desires the world to hear the voices of Panny Yu & Linxi Zhu. Highlighting the independent existence of virtual t-shirts, it aims to assert the notion of uniqueness and originality, where the virtual asset is not a replica of its physical counterpart. This campaign explores the possibilities of virtual assets while arguing they should be valued and treated equally to its tangible counterpart. A digital asset has multiple advantages such as the possibility of interactive designs, the lack of wastage, diversity in design and the process of transferability of ownership. As a collaboration, their approach towards #freethevirtualtee emphasises the existence of the virtual t-shirt is only probable in a digital dimension.
100% organic combed cotton.
Neck ribbing, side seamed, shoulder to shoulder tape, double needle hems.
Printed to order in London.